Since Apple messed up last year when it attempted to launch a “push” email, calendaring and contact service with MobileMe – people did not expect much when this time Apple confirmed that the new iPhone software upgrade would support third-party “push” applications. Many had doubt whether or not these applications would work on the iPhone platform at all. However, after much controversy and speculations, Apple has finally come up with the “Push Notification” system, which is one of the major additional features in the iPhone OS 3.0 software upgrade.
After the release of iPhone OS 3.0 software last week, Associated Press’ news application is the first and highest-profile push application that was available. The app and its push service were beta-tested by iPhone developers before it was finally available in the store and was confirmed to have an extremely easy and simple set up. This application can be simply turned on from the iPhone’s “Settings”. Go to your iPhone’s “Settings” and turn the “Push Notifications” on. Then from the Associate Press’ settings, you can specify the way you want your notification to appear. You can receive the notification in the form of a text alert or as badgers or even as an alarm beep – or maybe in all the above mentioned forms.
As per the users, the push notification system of the app has been quite successful so far. They have received several news alerts even when they are not using the news app. At times they had received it a few minutes after the event took place, but nevertheless it has been of great help. However, some complain that it is not as fast as the previous notification systems – specially the SMS text notifications. They say that the alerts sent by Associate Press through its iPhone app reached them a minute or two after CNN’s SMS alert. Well, the efficiency of the application can only be judged after it’s used by more people.
How much tight its market competition may be, Associate Press’ push application works perfectly and consistently – it is absolutely effortless to set up and extremely comfortable to manage. According to several iPhone app reviews, Associate Press’ push notification undoubtedly does full justice to the “push notification” functionality of the iPhone OS 3.0.
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